Sticker Class Session 2

Sam, take me. Sa. I you. Let me, let me. Let me. Take me, let me. What up, everybody, and welcome to session two of Sticker Master Class. Hopefully Internet holds out on us today. We'll just have fingers crossed. So welcome back. SC Tara is with us. If you are live, you can use hashtag live in the comments. If you are watching the replay, then hashtag replay. We have some really cool things planned for today, and we do got to wish Tara a happy birthday. Belated birthday. That's kind of becoming my thing where I wish people happy belated birthdays, make them feel special on two days, but her birthday was yesterday, so Karen is with us as well. Super excited to have all of you guys joining us today. So a little bit of a. A recap, and then we will jump right into it is tarajison's heart smiley face. So Donnie's live with us now, too. All right, the whole goal of why we're here today and what we did last week is we're going to figure out if we can sell or how to sell and scale stickers in just seven days, right? It's because stickers are the simplest and most profitable product to sell. They are definitely the easiest product to ship, Right? You just put a stamp on them, plop them in the mail. And if you guys weren't here, Session one. You'll know who I am. Madison Funnel hacker, Clickfunnels Ambassador, certified funnel builder, entrepreneur, patent owner, all that stuff. I live this incredible life. And just a little recap. I gave up on my online business a while ago, and I just couldn't figure it out. And then I stumbled upon this framework. I built this Facebook group, I launched this sticker thing, and I thought, this is it. I have made it right. And then I realized, like, nobody wants those stickers. Nobody wants that. And so I shut down what I called Softball Sticker Club. And then I realized that the secret of success isn't selling. It's giving people exactly what they want. I learned that through the One Funnel Away challenge Trey Llewellyn and I implemented. And within a few hours, I got my first sale. And it was that point I realized that there was a missing piece not taught in ofa. Right. Wait, what? Right. Right. Russell. And so that's why I created Sticker Masterclass. And in the first session, we talked about cash flow communities. How do you find them? Bestseller hackers, how do you find products people are already buying, and then how to survey your audience. Now, today is the next chunk of it, right? Which is how do you Mine for gold. The undercover sales funnel process, or sticker funnel process. And then this concept of do you like it? And it looks like this when we look through the whole week. And for a lot of you guys, this is just recap. So I'm just blowing through it. You got to find your cash flow community. Who are you going to go after? Who are these products for? Then we got to go through and we got to find products that those people are already buying. We use like Etsy and Redbubble and Amazon and then we make a Google form. We actually ask those people, does that all make sense? Find the people, find what they already buy, and then ask them if they want this. Now that we've done that, hopefully you have launched your survey, your Google form, that training, I did a loom on how you can actually customize the template and put it out there. I know some of you guys had some trouble with it. So Karen, that's in the membership area, right? I just added that today. Now, what you should have. Now what the goal is, right, if you're at this point we're going to mine for gold is you have a hundred responses in your Google form, right? You want probably 50 to the more you can have, right? 50, 75, 100. Now what we got to do this next is we got to figure out what do those people want. We have to design that, which I think is going to be a whole other day. But I'm, I'm spilling secrets now. And then there's a process of we got to pick our top two designs. We ask our audience again, do they like it? We decide on the winner. We do a dramatic giveaway and. And we start the undercover sales funnel process. Now, I will say, as I, as I went through and did the slides for today, these, the do you like it? And the undercover sales funnel process really kind of coexist together. Right. You gotta take parts from one to find the other parts of them. So just. So just have that in mind. These are not like two separate processes with these two. They are married together and they're gonna kind of mix match. And you might have to do both of them at the same time. And Karen. Yes. Should you be here if you haven't launched your funnel? Absolutely. Because you're going to understand the next steps. You may just have to go back and rewatch this. So when you're ready for the next step, but stay here, absorb the information and then when you have those 50 some responses on your Google form, then come back through and watch it again. Sound Like a plan. All right, so the recap of the cash flow communities is basically coming down to your perfect product is their passions, meaning your audience's passions, your passions and your product. And they all kind of coexist together to make this, like, little. Little like dreamland, right? Where you combine connection, contribution, commerce, community, and culture. And we talked about in the last session is that people don't just buy products, they buy feelings, connections, in a sense of belonging. Karen says I'll need that missing piece of the survey, though. Yes, you will need that missing piece, but just. Just follow along. Just listen to this, and it's all going to make sense in the end, I promise. So finding your dream buyer is identifying people who are passionate, proud, and ready to spend money on products that reflect their identity. Right? That's kind of the goal of how we're going to play this game a little differently than people that put 5,000 different designs on Etsy. Right? There are 5,000 designs that speak to nobody, but they speak to everybody. But really, at the core, they speak to nobody. Right? We want people who are like, that was made for me. That actually happened on one of my softball stickers. And I think it should have taken the screenshot again. But that's the thing. Like, that was made for me, and that's what we ultimately won. Okay, next, this is where, if you have your Google form already collected data, you can go through and now figure out, what do people actually want? And this is the really fun part of the process, right? So, for example, this is the one that we started the other day. We built it out. I showed you guys. We went through. We found the topics, we found the different pieces of it, and. And we went through this process, and I launched it as a Facebook ad, and I got these results, right? I got, I think, 186 results. And I've gone through this process, and you can see who I think we thought that I like big mutts and I cannot lie, was going to be the winner, right? But really it's only like 9.7%. So it's less than 4. Like, what is it, like, 12 people like that? Like, that is not one that we would create a winning design, Right. If only I can pull it up over here for. So I don't have to do math in the middle of why you guys are thinking. It's 18 people. 18 out of 200 people. That's not gonna be a winner for this. Now Tara says it will win for my grooming group. I think it easily could win for Your grooming group, but just based like a dog mom, they were more drawn to life is better with my dogs. So that's interesting though, right? But I really would love to see for Tara to pull her dog grooming group with the same saints and see kind of what. What the difference is with that. Okay. Now the other thing we went through is we, as I said that I always like to say, like, how do you. What products do you buy? And I frame it as like, how do you show love for your dog? Or how do you show love for swimming? Or how do you show love for softball? And as you can see, overwhelmingly, we had a big response in terms of T shirts. Now at this point, I have a decision to make as an entrepreneur. I could say, alrighty, I'm gonna sell stickers to the people who want stickers. Right? I can do that or I can go like this and go sell T shirts to the people who want T shirts. Right? I wouldn't say go through and like, oh, you're gonna make tumblers, you make stickers, you're gonna be T shirts, right? No, we really want to focus in. But really, at this point, it's your decision to make as an entrepreneur to be like, if the data tells you these people want T shirts, then you give them T shirts. Right? Now I'm gonna break this down a little more to find, like, we're really gonna find the gold, to find the buyers, to find the people that will buy today. And then at that point, you can have a little better understanding of like, who do you target and all that. So this is where you gotta go with the data. So if you get to this point, you're like, I do not wanna. I do not want to sell T shirts. No part of me wants to sell T shirts. I don't like T shirts. I don't wear T shirts. I only wear, like polos and button ups. Then you might say, all right, I'm gonna let Facebook continue to give me more data. You can go through and like, track these, where these are at. And Facebook should get smarter and give you just sticker people. But they. Right, these people may just want T shirts, they want stickers, right? So just know, like, we're going to go through and like, this is where. This is where this concept of mining for gold. We got to find the people who have things in common. And what do they have in common? Okay. And that's why these four questions go. So hand in hand with each other is the same that, do you buy stickers? Would you buy this sticker and what do you normally buy, right? And this is where this last one is. The key is like if this was on a sticker, would you buy it? Now for the most part, I think we only had 26% of people said they buy stickers currently like that. That's how they show their love for their, their cash flow community. But look at this, we have 33% which is more than the percentage of people who buy stickers or said they buy stickers that said maybe. And we have double the percentage that said that. Heck yes, they would buy it. And this is where, this is the cool part about this, right? This is like you give the people what they want. Just give them what they want. They've already told you like as entrepreneurs, like that's the hardest part is just to get people to tell you what they want. Well, they have already done it with this list. That's the really cool part about all of this. Now what we got to do is we got to segment the list. We're going to find our buyers from our non buyers. And this is what I call mining for gold, right, because the, the information is there, the money is in the data. Plus they've given you their email address and they kind of given you permission to sell them something, right? They said heck yes on the survey. They've given you permission to sell, to sell them something. So we're gonna break these buyers down into four groups. Our goats. That's a good one. Okay. And our grumpy cats. Does that make sense? We're break them down into four groups. I'm going to show you who they are and how we're going to utilize them in our funnel. Okay, but what do your sticker buyers want? You're like, how do I figure that out? Well, inside your Google form, there's a little button under responses that says link to sheets. This is by far the easiest way to do this. Okay, it's going to come through, is going to put all of your entries, everybody who responded into a Google sheet. Now what this allows us to do is to sort the list. As you'll see, we'll go through and we'll color coordinate them. We can remove people, delete them, move them to different sheets, do tons of different things with them. Right? We can sort them. They will show their email address there. I just have it with dots just to hide it. So does this make sense about how we're going to really mine for this data? Because at the top level we could go through and say, oh, you know what only 26% of our people wanted. There's like 40 people wanted stickers. I guess stickers are not. I guess my audience just doesn't want stickers. But what we gotta do is we gotta look at the metrics, we gotta look at the data. We'll see who are the people who are most likely to buy and what do they want. Okay, so how do we know these people? This is mind blowing. They told you, right? They told you. They literally went through and said, I want this design. I want to pay this much money for it. I buy stickers. And heck yes, I would buy this sticker if it was the same. If it was on sticker. Like, this is rigging the game. I gotta talk about going through here. And like, you gotta play a game you can win or you gotta kind of rig the game. There's a lot of different games in entrepreneurship that are not set up for you to win. Regardless of what your skill set is or your environment or just the rules or just your experience or the time you have, there are games that are not set up for you to win. Like, I am not gonna be like a, a setter or a closer. That's just not me. Like, my personality, I'm just not like, set up to win with that. But for this, if I can leverage what they've already told me, now I just have to simply put the product in front of them. That's a game I can win. Does that make sense? We got to play a game that we can win. And we use this framework gives you a unfair advantage to people who are just trying to sell these on Etsy. Okay, so our top tier is our goats, right? And our goats have said, Remember, there are three questions on this Google form that we're going to look at. The fourth question of, like, which saying do you want is just kind of like our outlier? But our three determining questions is, what do you show your love for? Do you buy stickers, tumblers, or T shirts? How much would you pay for a sticker? There's 399, 499, 599, and I don't buy stickers. And then there is, if you're saying was on a sticker, would you buy it? Heck yes. Maybe. No, I don't buy stickers. So there's those three questions that we're looking for to kind of segregate this list into buying for gold. So we have our goats. They said, yes, I buy stickers. I would pay 3.994995, 9, 9. And if your design or your saying was on a sticker, they, they say, heck yes, I would buy that. These are our goats, right? These are our gold medalists. Now a goat for people like in sports is the greatest of all times. But for us, these are our get hoarders anytime today. Why are they called goats? Because they are like the cream of the crop for us. They said they buy stickers. They said they would pay over 3.99 for a sticker. And they said if they're saying was on a sticker, they would buy it. Right. This will mean you can get orders anytime today. When you target back to these people, they're simply sitting there waiting and they're like, give me sticker. Right? Cookie Monster, give me cookie. They're like, give me sticker. Okay, so they're the cream of the crop. They're going to be probably the smallest group, but they're the most profitable group. We will take quality over quantity with these people. Now our next group is they're going through and they're saying, that's a good one. Right? Just like this clip of Leonardo DiCaprio. Now how do we determine them? Well, they may have said that they show their love through tumblers or T shirts, but they said they pay over three to nine for a sticker. Remember, they did not select no, I don't buy stickers. And they said, heck yes, I would buy that sticker design if it had my saying on it. They didn't say maybe and they didn't say no, I don't buy stickers. Okay, Karen says, I'm a city girl. What do I know about goats? They're not actual goats. The greatest of all times, it's a sports saying. You're going to have to look it up. Okay, so our second group, which is going to be not as high a quality, but they are going to be still good viable options. They might be like, hey, I might like stickers after all. Or they're like, I never thought there'd be a sticker made for that. They're high core members about of cash flow communities, but they may not put two and two together that they can buy products about their passions. So when they see that, they're initially like, I don't like stickers. But they're like, I like that sticker. And they said they would buy this, that saying on a sticker, but they're not actively going out there looking for stickers. Right. They would actually prefer their design on something else, but they still would be buyers they still said, heck yes. Now this is where it gets. Starts to get a little dicey. I wanted to actually think about this, and I should have. I made a screenshot and I just didn't put it in here as a funnel. Okay. Where a funnel goes down like this and at the bottom is our highest likely to buy. Those are our goats. Get orders anytime today, right? Basically show them the sticker. It's designed, they wanted. It is on. It's a price they wanted to pay. They are going to buy it. That's what they told us. That next tier up is our. I like that they weren't looking to buy a sticker today, but they. If they're saying was on it, they'd pay over 399 for a sticker. And they said, heck yes to that. Okay. And then we're as we're going up, we might have more volume, but our quality of people is. Is going down. Does that make sense? This is a. This is like a funnel in terms of like a. Like a selling funnel. Not so much like a sales funnel. Like click funnels. Okay. Now next is. We are starting to broaden out, right? These are people who are not as high quality of leads for us, but there's more of them, right? Because we're really narrow. We were really narrowing down to get like the cream of the crop, which are our goats. These are our. Okay, now with these people, they said that they would buy T shirts and tumblers. They either said, I don't buy stickers or they chose a price. So basically, regardless of what they said on the how much would you pay for stickers? But when it came to, would you buy this design? They said, maybe, right? And it really comes down to. They're like, okay. This is because in their mind, they're thinking, I'm not sure, maybe these are people that just simply just don't jump. They don't buy on impulse aisles. They don't make decisions really quickly. And it might be because they have a couple like objections in their mind. I don't know the design. What if it's not high quality? What if I don't know the business? I don't know the exact cost, do they charge shipping? These are like excuse factories. For whatever reason, there's a block from them going, I want that sticker, I want that sticker, right? Or they're like, I want that sticker. They're like, I guess, I guess maybe. Maybe I'd buy that sticker. Right? For them, something's getting in the way. This doesn't mean that they're not going to buy stickers or that they're not buyers. They're just simply not completely sold on the product for whatever reason. Design, price, credibility. Maybe they don't know where they would place the sticker at. Maybe they don't have a water bottle. Maybe they don't have kids. Right. There's something in the way there. So they're gonna be harder to, like, attract and convert than our goats, than our people that are like, that's a good one. But they're still buyers. Now, here's our grumpy cats. Our grumpy cats said they buy T shirts and tumblers. They do not buy stickers. And no, they do not want the saying on a sticker. They are grumpy cats. Right? These people might be goats if we gave them T shirts, or they might be goats if we gave them tumblers. Like, that's. The data is going to have to tell us that. And we would probably want to, like, resurvey people if we're going to make that assumption. But these people, they just don't want it. And we want to remove those people who are not buyers, because, let's face it, these people are not going to be buyers if they told us they buy T shirts and tumblers. They do not buy stickers, and they do not want to buy stickers is basically what they've told us. They've told us twice or three times. They don't want stickers. So unless you're selling them what they want, we want to remove those buyers first. Right? You are no longer a member here. You're voted off the island. Okay, how we do this is we go through that last question, which is, if your chosen saying was on a sticker, would you. And we sort that column alphabetically. And what's going to happen is you're going to see all of these people. It says, no, I don't like stickers. Yeah. Tara says they answered your questionnaire. Maybe they would buy for someone else easily. Could be. Or they would buy something else. Maybe if we did a T shirt or a hat or a Tumblr one, they would be. They would be our goats. Right? But for this product, with this saying, in this moment in time, right now, they are not buyers. Okay? What I like to do is I like to go through this Google form, and I like to, like, just take those people. You can delete them, or you can turn them red or just simply pull them off and put them into another sheet. The next thing we do through that Same last column. We go through and we find all of our maybes. So these are people who said, maybe I'd buy it. I don't know. But those are the people that have like some type of block. There's something in the way that gets them to not buy. And then we go through the people that are like, I like it. Remember, these are the people that said heck yes. They said heck yes. Right here. You can see all of them. Heck yes. So we'd go through. And now we want to do with these people is we're going to sort by the product. And these are people who said T shirts or tumblers. So Tara says, never delete an email. Absolutely. Nice thing, Google sheets, right? You already have. You always have it there. But I always clone my Google sheet. So we had these people right here. These they wanted T shirts means they didn't want stickers. And but they said, heck yes, I'd buy a sticker. They chose the price and they said, heck yes. Those are our people that are like, I might like stickers. And then finally we have our goats and these people said stickers. They set a price and they said, heck yes. Stickers, price. Heck yes. And you simply just go through that Google sheet and just choose one after another after another. Do you guys want me to give you a example of this? Let me pull up a Google sheet. I haven't done this to just so we can kind of really get a good idea of how this all works. And I am a big time Google sheet fan. So I have a few of them. Since it's going to take just a few minutes. Nope. Alrighty. I will just. Hopefully this is gonna work. Okay, so we're gonna take our swimming sticker survey. Under results we go link to sheets is gonna create a new spreadsheet. If you haven't done this yet. And this is going to give us emails. Should be there. I don't know why they're currently not there. But that's okay. I'm going to go through here and simply just duplicate this. Now remember, we're going to cut out our people who are not buyers first. And that's pretty simple. Over here we're just going to sort from A to Z. Go down here. No, I don't like stickers. Right. And we can actually just delete them. Right. I have a full on full version here. Okay. Next we have our people who are our maybes and all. There's this goal. Okay, I'll go back to the inning. So I have this as from here. There's a button. Before it said link in sheets. I clicked this. It says view in sheets now, which made it a whole new Google sheet. Remember, you guys have the replace and everything. I went over here to column F. I clicked on it and I went sort by. By A to Z, which now took them from being mixed, matched to A to Z. And I'm going to scroll down here to the very bottom because they're alphabetical. And I have this one. I do not like stickers. Karen. Maybe you just don't use Google sheets. I'm a big time. This is Google sheets. So it is on your, on your browser. So I'm gonna go through here. And I had two people when it came to the swimming thing that said, I do not like stickers. Okay? So I'm gonna take these two people. I'm gonna right click. I'm just gonna delete those rows. I don't want those people. All right, next I have my people that said maybe. Remember, these are my people that are like, okay, right. They maybe, maybe they buy. Maybe they wouldn't. For this example, I'm going to just get rid of these people as well. So I'm gonna go from 82 down here to 110. I'm gonna do with these rows. I'm actually gonna cut this and I'm just gonna paste this on a Google sheet. Right? Another. Another sheet. And this one is gonna say, those are my like, okay, all right, now what we have here is we have our top two. So this person said, I don't buy stickers, but heck yes, I would buy this sticker. At this point, all we have is people that said, heck yes, I would buy this sticker. So we got to do now is we got to pull off our goats from our people that are like, oh, yeah, I might like stickers after all. And we do that by sorting from A to Z. Now you can see we have T shirts and tumblers, and we have stickers. And up. These all are stickers. Now we can do this one of two ways. We can come through here and be like, all right, we scroll down here, we cut these people, and we put those people on their own spreadsheet. Okay? The other way we can do this is we can come over here. We got unsorted, but that's okay. And we're gonna take this one from 81 to this one. We're actually going to make these people yellow, right? Red would be no go's yellow. Yes, maybe, right? Or I like that in green is like, no. Or Green is our. Our goats. Right? They're gonna buy it anytime. So now what we're gonna do, how do we determine the saying? We go from this and we go from A to Z, and this is going to tell us the sayings. We're just group. We're just sorting by the sayings now. So we've narrowed down from would you buy it? Down to what products do you buy? And now down to saints. And remember, our winner based on all of them was. If we go here, our winning saying was. Was actually instant Athlete. Just add water. Okay, but was that a saying based on people who buy T shirts or people who buy stickers? That's what we're gonna have to find out, and that's why we go to this Google sheet. Okay, so now that we've sorted by this, you could see making waves and turning heads. There is 11 of these people. Seven or six of them. I don't know how that's a T shirt that didn't get chosen in there. So we have 1, 2, 3, 4, 5, 6 of them want T shirts. 2, 3, 4, 5,. 6, 7. One or six of them want stickers. Is that an overwhelming thing to say? Like this saying on a sticker, people would buy it. Or like, is. Are those goats? Is that like the saying our goats want? I'm not sold on that. We look at Little Miss Swims a lot, and we have 1, 2, 3, 4, 5, 6, 7 to 4. Is this. Are you guys. Does this make sense to you guys? Like, we're finding the cream of the crop. And what saying do they want? So out of 11, if seven of them want stickers, that's a better saying than making waves and turning heads. Even if it had more people that responded that picking that scene. Right? We want to sell to the people who are until us, they want to buy. All right, now let's look up here to Instant Athlete. And we have 1, 2, 3, 4, 5 of them said that they would buy T shirts or tumblers. And we have 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. 11 of them said stickers. So we're at 5 to 11 versus 4 to 11. So slightly more said Instant Athlete. Just add water. Now, this is one where I may have to narrow it down even more. I could go deeper or I could offer two different stickers. Right. Tons of different options here. But what you're doing is you're looking for the stickers that match with our goats are people that would say, just give me stickers, give me sticker. Tell me sticker and that's in cookie monster language. So as you can see down here, why run when you could fly split half and half stickers to T shirts? Now, if I did this as a T shirts funnel, T shirt survey and flipped it, it would be interesting to see if people choose stickers. But that being said, that's kind of the process of how you do this. All right, so now you can say. Now I want to say it's like, hey, you can do it that way or you can work smarter, not harder. And you can use AI data analysis. I'm just going to just know that this is out there, guys, right? And you can use a program called, like, Julian, and you're going to upload your CSV and you're going to ask it questions, and it's going to tell you which design. You can say, hey, which of these products is the better? Right? And if you really had a hundred different results, then it would make sense to use something like this, right? Does that make sense? And you could go through and be like, just tell me which one of these responses is the easiest to sell to, because that's what we want. Now, what trends do you see in the data? That's what we're looking for here in this section. And then it's like, what combo gives you the best chance of making money? I will say this is a sell your first sticker in seven days course or masterclass or challenge, right? I am all for selling stickers, but I'm also giving people what they want. And if your people said T shirts, and you had a hundred people that said they would buy a T shirt that said, give me, give me cookies or I like big mutts and I cannot lie or whatever, right? Then sell those people a T shirt. By all means. You have permission. If your people want T shirts, then sell them T shirts. But just know these concepts. The cash flow community, the finding, the ideas, the best sellers, the surveys, even what we're going to talk about next in terms of, like, the undercover sales funnel process and the. Do you like it? It works if those people want stickers or if they want T shirts. And don't worry, Karen, you're gonna get this. I know you are. Just. We got this. Don't worry about it. Okay? What I like to call next is the undercover sales funnel. And they won't even know they're being sold to. That's the whole part of the undercover part of it, right? So now that we have kind of a pulse on, like, what our people want, the goal for the undercover sticker funnel is two parts. Number one, find the winning sticker. Right? We've already. So it's the sayings, but we don't know what that sticker is going to look like. And number two. Oh, that's right. We got the sayings. Right. I got a little bit too far ahead of myself. What does the sticker look like? That's what we don't know. We don't know what the sticker design that our people are going to want looks like. You might be like, well, I like it though. But we want to drive our business by data. We don't want a whole bunch of leftover stickers. Right. Number two, part of this is we want to get the people who raise their hand to actually buy. They've already told us what they wanted. We just have to deliver on it. And I realized I am not sharing my slides. Dang it. Let me go back. Okay, so the goal of this is to find the winning sticker designs, right? They've already told us what they wanted. We don't know what that looks like. And we're like, we like it, but we want to go by data, not have a whole bunch of leftover stickers nobody wants. Okay. Number two, we want to get people who raise their hand to actually buy. How do we do this? How can we get a sale before our stickers even go on sale? That's the goal for this part of it, right? And, and this happens because our people don't go, where'd they go? See if it's been a week or more with no emails from you, no follow up, none of that. Without a follow up sequence, 79% of marketing leads fail to convert. So if you have them enter the survey and you never send them another email or show them another Facebook ad, they're not going to go back. When you send them the, hey, did you win? And be like, oh, yeah, stickers, I want that sticker. They're going to be like, who are you? And what we're going to utilize is a email automation sequence. We're going to send them a series of emails so they don't forget who we are. Does that all make sense, everybody? And the way this looks is that we're going to start with your important information. So first email you're going to get and you use tools like Zapier to connect this to clickFunnels or ActiveCampaign or wherever you're going to send this important information is going to say, hey, congratulations, you've entered our sticker survey. Here's how you win, here's how you get bonus points. And you guys that are my monsters will know. You'll know this stuff, right? You'll know these tactics. Next, this is where you're going to put in this email sequence. And then finally you're going to send an email at the end and ask them to buy your product. So what I like to do is I like to use Chat GPT and I like to say I need you to write an email sequence to keep my people engaged, form my stick survey to I offer, right? Tell them you're doing stickers for dog moms or, or whatever, right? Whatever your cash flow community is. And then you say, I need this. I need you to use the email sequence framework in RussellBrunson's.com secrets. And what it's going to do is it's going to make you a Seinfeld sequence of emails. Now, I will admit I have not done this in the past and I've done this starting now. And I've gotten people into school communities and different things like this. So I know when I actually present these people with an offer, they are going to come through, right? Because they're at least opening my emails now. At least have, you know, 47 of them opening emails. It's better than none, right? It's better than ghosting them. So you see, I send them day one and I Google one day delay and then I have the second one. And those of you guys that bought the framework are going to actually get this. Tara, I just use Chat GPT. I'm just. I don't use. You could totally use Napoleon though. Tara said to use Chat GBT or Napoleon. Napoleon's built into clickfunnels. You could totally use either one of those. Now, this next thing is what I'm calling an undercover sales funnel hack. You can make reels and retarget to those people who engaged with your survey. And it could be like, I'm trying out, testing out different designs today. Or, you know, you just film your screen and you're like, look at this. Would this be a cool sticker design? And then you're going to just run those for like less than like a dollar a day. It may not even spend the full dollar on Facebook ads. Because what we need is we need their attention. These are people who literally already told us what they would buy from us. We just need to give them the show that to them, we need to keep their attention so that when we present this offer, we're not like Is anybody there? Anybody gonna buy? Because like, by far, that is the 110%, the worst thing. You've done all this work and you've, you've done this, you've done the whole process, but you ghosted 198 people who had told you what they wanted to buy and now you're like, why is nobody buying? Right? This is a great way to make your first sale. This is one of my goals, right? You make your first sale using this process. Now, another hack with this is you want to build up the suspense, open loops. What's coming next? Would you guys believe, Think of the greatest showman, right? We're going to put on a show for these people. And one way you can do this is throwing a giveaway party. But we're going to talk about that in just a bit. Right now you're like, how do people give me money for this? Well, this is where we want to use a simple order form on click funnels. It is simple, it is easy. Anybody can do this, right? And this is really where our undercover sales funnel and our do you like you campaigns have to meet together. But our goal for this part is we just simply want to have a minimal viable sales product, like a minimal viable sales process, fast as possible. Because we just want data at this point, which means we're only looking for three things with a bonus extra point. All right, so we need a photo, we need fomo, which is fear missing out, which is two parts on this. One is exclusive insider offer just for you and your offer expires. That's a countdown inside of clickfunnels and then an order form. It's that simple, right? All you're going to do, you just grab one of those order forms, clickfunnels. If you bought the framework, you're going to get this access to this one and it's just change the photo, put your product in, keep the countdown timer if you want, and then if you have social proof, add social proof. Now you're like, I've not sold any stickers before. How do I have social proof? Well, any social proof works, right? So if you go through, these are not the stickers I sold, right? I may have sold these stickers, but these are not the stickers I'm selling in this funnel. So just also know this social proof could be from your cousin, from your neighbor, from your best friend, from Facebook friend who you showed the idea to, you showed the design to. And they're like, yeah, I like that. Right? Or simply even you kind of have your audience just don't use their same names. That's all I would say. Right? And as we get sales, we'll replace this with real social proof. Does that make sense? But we need, just wait, some social proof to show, like, hey, we're real people. People like us. People know us. Now, some of you people, some of you guys, if you have a quick cricut or a cameo machine, you can make these stickers at home, right? Donnie? They could make sticker, these stickers at home. Tara could make these stickers at home. I'm pretty dang sure of it. Right? If you can't make these stickers, then you use product mockups and you can use something like this. They're all over Etsy or Creative market. Because what we this will do is this will add social proof and credibility for the funnel pages. Does that make sense? We can actually show them like us holding the sticker because that looks pretty realistic from a ways away. Now, another thing you can do, and this is kind of where your undercover sales funnel process meets your do you like it? Campaign, right? Is you can utilize to send to one page and say, I have two designs, A and B, which one do you like? And then when they go through that next page, then it says, I have a special deal if you buy it today. And I'm going to record that as a special trading for the VIPs. So your question is like, am I ready to sell? Yes, you're ready to sell. If you have a product built inside clickfunnels. You have a simple order form built, and you have a way to accept payments. So you've connected payments AI and at that point you can go and say, we're open for business. Okay. You're like, all right, moving for business. I've designed my two products. How do I launch this thing? How do I continue to get people's information? Well, this is where there's two different methods. So we have the greatest showman method, which is the dramatic giveaway event where you send an email and invite your list to a party. Those of you guys that know the monster method, you guys are like all in on this, right? You know the magic words, you know what to say, you know how to do this, and you're going to host this event on Zoom or streamyard. You can do it inside of a Facebook group, on your profile, or in a school community, and you're simply going to go live. You're going to draw a name out of a hat. Congratulations, Tara Tang. You're the winner. You'll be like, hey, do you guys want this sticker? Does anybody want this sticker? Well, if, you know, if I gave you, would you buy it? If I gave you, like, a special deal right now, like, even if you didn't win, would you buy this? That's that process. Now you're like, I am not. I don't think I could do that. I don't think I could organize that. Well, that's all right. This is when we do the did you win? Email. And we're going to do is a lot of open loops, Build up that suspense in that email, and you're going to send people to a funnel page where they're going to read through and they're going to say, did I win? They're going to have to read through it to find out if they did, if they won. And it's going to be hook, story, an offer, just like Russell teaches the hook. Did you win the story? Hey, there's this whole story about how we making, why we're making these stickers, how we're doing the offer is, if you order today, you're going to get a special deal. Does that make sense? Now, this is where I said that these two concepts kind of revolve in a. They're not. They don't both fall, like, in a linear path. Right. Sometimes you got to do your undercover sales funnel first, and you're going to leverage your list to tell you which designs people want. Some of you guys might say, I want to leverage ads to tell me which design they want. And some of you guys might say, like, I'm gonna do them both at the same time, which is totally fine. So what are these Dyl ads do you like it at? Well, number one, they're a $1 Facebook testing ad, and the objective is to see will people raise their hand for this product. Terry says, I think I've seen this before. I think you have seen this before, too. There is a twist. Just like with the survey, we're looking for our ideal audience to say, yep, I like that. Right. Because otherwise, if we don't target this right and we have the wrong designs shown to the wrong people, then we're just going to be out here being like, where's our sales? We're going to go down this whole path. We're going to spend a whole bunch of money on Facebook ads to get no sales. Instead, we're going to use a metric called a unique ctr, which is an estimate of the percentage of people who saw an ad and performed a Link click. Now, this could be just to like it. This could be to read more, this could be to go to your funnel page and buy it. Basically, what we're looking for is our targeting. Is it going to equal results? Meaning, hey, do you guys like this? Now, these campaigns are a great way to warm up a Facebook ad account. If you've never run ads before, there is a recipe for this and it is three parts. There's a call out, an offer and an image. Now, the call out says, hey, dog moms, we need your opinion because we're really speaking to one cash flow community. Number two is the offer. Share your feedback and tell us what you think of this idea. And if you say as a thank you, we'll send you a free sticker to show off your love for your pup, that's a free plus shipping funnel. It's not actually free. It's going to be a V group to it. Right. Rowdyranslife.com free gift. Don't actually go there. I don't have it built out. Okay. And there's always going to be an image to it. It's going to be a call out, an offer and image. Now, there is a couple critical parts when we talk about this. Number one, there is no button or CTA here. We want this to say like, hey, this post is coming from a friend. We want it to look organic in their news feed. Second thing is we want to just use just Facebook. No Instagram. Instagram will skew the statistics just a little bit. So just Facebook. We're also set our budget to $1 because we need just a few data points. This is not something we have to run for a long time or for a lot of money. And we always want to start the next day because Facebook will spend, spend, spend if you started at like five o' clock tonight. And that's going to skew our data. So next steps you've gotten this far is you have to find your winning scene, create two designs using AI, build a simple sales page, and launch your Dyl ads. Okay. Ultimately, hopefully you're going to build out the whole process of your undercover funnel and send emails. At least send one email to your people. Right? So with that being said, we're approaching the hour. A couple of housekeeping things. There is no VIP today. It's my husband's birthday and I got to make scalloped potatoes. So unfortunately, there is no VIP today. I will also say this week is an unbelievably, incredibly screwed up because I leave on Thursday to Go to California for a click funnels eventually. So there will be no Friday session. And now when you guys bought this, I said there was only two days. But like anything when you're the guinea pigs, you always get more. Does anybody want more? Would anybody want any more than this or do you think you're like, no, I'm good. I can, I can sell funnels from here. Just let me know, you know, type in the chat because we can just, we can be like, all right, there you go. There's framework. Would anybody want. Do you guys think that there should be. Does anybody want any more days anyway? Well, Tara says she wants more. All right, there is more. Okay. Anytime you build out a framework and you teach it for the first time, you realize where the gaps are at and what you thought was the linear process of how to learn this. There just isn't. Okay. So Tara says, day three. Let's go. Right, so stay tuned for that. I don't know, I thinking next Monday, but I'm not sure. So we'll maybe we'll put up a poll in the group and see because of, of the holidays and everything, if we need, you know, to do it like the Boxing Day is not a big deal here in the US but maybe we do a Boxing Day or something like that. So just stay tuned. There is more. There will be more. There's obviously the VIP day coming up, but just so you know, the next session will be at. The next VIP will be after the session. Karen says, I think people need to know a lot more of background on this stuff before joining it. I think everybody has their own little different, you know, people struggle in different areas. So definitely, obviously, thank you for being here. As obviously this improves and moves forward, then I'll have a better idea of how to, to teach it to everybody. So this is a, this is the first time and anytime you teach a framework for the first time, it's a little bit of a struggle. It's. But that's why you guys are going to get incredible perks and bonuses and there's, there's not going to be an offer at the end of it to, to make you pay more. Yeah, there's a learning curve with it. Right. Karen says a no clue about the Google sheets. There's that training. I did the loom because you, you made that comment. There's a loom about how to do that inside the, the commute, the course, the membership course. So with that being said, you guys have a wonderful day. Post in the group. Any questions? I'll be able to access those and we'll be around for all of that. And we'll see you guys all next week with probably learn some cool things about clickfunnels that I will not be able to say. So that being said, have a wonderful week. Do your Google forms if you haven't gotten there, create your AI designs if you need to go back, I think that video is still on Danny's page. If not, maybe we'll do a whole training on that AI process. And Tara, I will see you in California in just a few days. So.