Madison Gold (certified funnel builder) explains the single biggest difference between a six-figure sales funnel and one that fails: ongoing testing and iterative tweaks. Using the Russell Brunson example and a potato-salad analogy, she emphasizes split-testing every element (headline, hook, story, offer, button colors) and continuously improving the funnel until it converts reliably.
Chapters
Here is the number one difference between a six figure funnel and a funnel that flops. Hey, my name is Madison Gold certified funnel builder, and I am here to help you win at the game of online business faster. Well, this comes down to the number one secret between a six figure funnel and a no figure funnel. It flops no sales. So if you have recently listened to the Russell Brunson podcast, he talks about them finally finding a funnel that converts one that they can spend a million dollars a month on ads to get money. It's converting. It's just like an atm. It's just printing out money. And here's the difference between what Russell has done and what a lot of other entrepreneurs has done. He knows sales funnels in and out, so he tweaks, he makes changes. He constantly split tests everything from the headline, the hook, the story, the offer, to the button colors. If you're a starting entrepreneur and you've spent $100 in Facebook ads, have you tweaked your funnel or have you just turned off the ads? See, that's the difference. This is kind of like having grandma's potato salad recipe, but it doesn't taste like hers. So you're like, maybe it's sweet pickles. Maybe I put a little bit of pickle juice in it. Maybe I need spicy paprika. That's the way you need to think about your funnels and your offers. You need to be constantly testing and tweaking and making changes so that every single day you make one penny more until you have a funnel that just simply prints you money.