Jim from Fanflowy gives five rules for independent musicians on social media: post daily or several times a week using a calendar, film everything and store it in a cloud vault, respond to comments, share 15-40 second clips of magic moments, and show behind-the-scenes content. Rough frequent posts beat occasional polished ones.
Jim from Fanflowy here, and I just wanted to give some tips on the best practices that you will find in creating your social media. There's a lot of artists out there having a lot of success, and these 5 rules usually apply. So let's dive in. Number 5 is show more than your music. Don't be afraid to show behind the scenes, at the rehearsal, in the studio, traveling to the gig. There's no better way than to pull from your own vault of personal material, the real stuff. Number 4, think short-form videos, 15 to 40 seconds of just wild things that are happening. If— pop those little magic moments. Short-form content wins every time. So, you know, get used to it. It's part of your craft now. Number 3 is be part of the conversation. You got to speak to the people. You got to have engagement. You got to answer the questions. You got to respond to comments. If it feels uncomfortable, it's actually okay. Within no time at all, you won't be uncomfortable. It'll just be normal, and then you'll be getting better at it. So Engage, put yourself out there, answer your fans. It's a big, big deal. Number 2 is film everything. There's no reason not to film everything in this day and age. Most people do it anyways. So if you have this vault, this archive of you and your people, your band, get a pool together of all that content. Have everybody send it to the same Dropbox or Google Drive, and that way you guys can kind of have something to go over. And, and whoever's job it might be to post at that time has this vault created of great stuff. So film everything. Most of the music videos I shoot have 5, 10 people filming on their phones during the whole shoot, and all that stuff is going out everywhere. That phone footage goes further than the music video itself. So just film everything. And the number one thing you really have to do to get this thing poppin' is consistency. There's nothing more important than consistency. If you're going to go post like 15 times in one day and then not post again for another 2 or 3 weeks, that's not going to help you out. You're better off taking one post a day and just stretching it. If you can get 3 Reel posts a week and fill in your story every day and get a carousel with, you know, 7, 10 pictures or whatever, this isn't really hard, but sometimes it is based on time and a lot of people don't have time. And that's why you should be in your Fanflowy dashboard putting this in your calendar so you can set it and forget it. You got to manage your time, use your calendar. And in closing, This is just a moment in time for someone scrolling. You don't have to put absolute perfection into it. Sometimes just being rough around the edges is okay. It's always going to serve you better to put out the content and worry about the results later. And one thing I'm always telling the bands, over 30 days of putting out content every single day, now you're going to get a metric that you can see and try to understand, like, what is popping out, what is really working. And that will show you who you are because that's the response of your fan base. So consistency is key. And if anybody needs, uh, any other advice, they can hit us up. We're more than happy to help make our music fan flowy. Thank you, we appreciate you. See ya.
