Mark RobergeFounder, Artist Strategy, Make Our Music · Your A&R. Without the Gatekeepers.

Artist Failure: Why Great Musicians Don't Succeed #shorts

7 Apr 2026 · 0 min

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0:25

In this short, Mark Roberge argues that many talented musicians fail not because of a lack of artistic ability but because they neglect the business side of music. He highlights that these artists often lack a clear strategy for getting their music out, have the wrong mindset, and fail to execute the necessary steps for promotion and distribution, leading to their eventual failure.

That's what's unfortunate because there are some amazing artists, amazing musicians that create great music, but because they don't have anything else lined up in regards to, you know, ensuring that music gets out there properly and there's a strategy for it and their mindset isn't even like, not even, not even executing it, but their mind isn't even on that to then even make the, the, the next steps in order to do that is where you see the failure happen. Right.