Mark RobergeFounder, Artist Strategy, Make Our Music · Your A&R. Without the Gatekeepers.

Artist Success: Build Real Fans, Not Lottery Tickets #shorts

9 Feb 2026 · 1 min

Watch on YouTube

0:47

In this short, the speaker warns artists against relying on luck—"waiting for a lottery ticket"—as a strategy for success, arguing that it offers no control and rarely leads to results. He introduces a systematic approach that leverages his community, podcast, and book to give artists a clear, self‑sustaining pathway. By focusing on building genuine, real fans and meaningful connections, artists can create limitless growth opportunities; finding even one true fan can lead to many more, because there is a fan for virtually any creative endeavor.

Chapters

Right, if you're just waiting for a lottery ticket and you have no control of your situation at all, you know, and that's, that's what I see is the most unfortunate part, where people just put out music and they're like, well, something might just happen. And it's like, it's not, it's never going to just happen. That doesn't exist, you know. And so that's what, you know, what we're trying to, with our, our whole system here and our community and this podcast and the book and everything we're doing right now is to help artists and give them a pathway to success where they can be self sustained and be building and growing and making these real fans and making connections. Because once you have real fans, there's, you know, real. There's no limit to what you can do. So if you could find one, you could find a million of it. There's so many people in this world and, you know, ultimately it's like there's, there's a fan for pretty much anything that you do, you know.