In this short conversational clip, two speakers discuss how an emerging band financed its early career and generated revenue. They explain that initial funds were raised to give the band a runway, and a pivotal touring partnership with Pop Evil helped align fan bases and boost exposure. Radio promotion, facilitated by connections, led to the first royalty checks, marking a new income stream. However, they also note that operating without a traditional label brings rising expenses, and eventually the inflow of money can lag behind growing costs, highlighting the financial challenges independent bands face.
Where was the money coming from at that point?
Yeah, you know, and it all, all stemmed from, you know, like it did stem from getting that record done. And I think, uh, I think what Jake Livingston was looking at, what was the early iteration of Starset, was Downplay. Yeah, where it was us and, and the Georges and yeah, you know, really, really them taking it. Like, I, I do credit, you know, it's, it's, it started with having the songs that even got them interested. And definitely credit to them of, of, you know, uh, picking it up, sticking us out with Pop Evil. And because like the, the music aligned so well, you know, going out on that tour with them was really like a turning point on, on fan growth that I think has lasted to this day. Because, you know, when you get something that aligns so well, like, you know, it, at, at that point, if you were a fan of Pop Evil's music you would definitely be a fan of Landsound's music. It was, you know, right, and right in the same, uh, uh, pool there.
Yeah.
And then, you know, that— and they were radio guys, so they were able to get, you know, jump us into radio. Uh, that led to the— so where was the money coming from at that point?
It was basically from the— what we did to raise funds, you know, we basically raised some Yeah, we raised that money to kind of give the band some runway. And then we started to be able to now, we were starting to see money come in, right? Because when radio picked up, we'd start seeing the, you know, checks essentially. We were starting to see royalties, which we never really under, you know, never saw before that. But again, that costs money. So everything was more and more expensive. And, you know, at some point, the money starts to dwindle versus the opportunity, and without a traditional label, you're still on your own.
