Lansdowne built a devoted fanbase by prioritizing deep relationships over casual followers. During a multi-year hiatus when members married and started businesses, their Spotify streams and social mentions kept rising because fans organically promoted the music without any new releases or social posts.
You know, like, you know, for, for Lansdowne, like, because we built that grassroots following for years, you know, we were able to take a, you know, we took a hiatus for a little while when all of us were, you know, getting married and having kids or starting businesses, where we totally stopped for a couple of years. And the, the numbers grew during that time because the fans were so rabid. They never disappeared because we built them the hard way. That lasts. The versus building casual, you know, fair weather fans. That wasn't our game. That wasn't ever our goal. We built long lasting fan relationships and fans that stuck with us. Even not doing anything with music, not putting any posts out, not doing anything. The numbers still went up on Spotify, on Social, because people were pushing that into new discovery because we had that grassroots fan base.
