Mark Roberge tells independent musicians to build a real fan base instead of chasing streams. Viral moments take five to ten years of consistent work. The fans you nurture become the army that amplifies your content when it matters.
I want to tour globally. You know, we have answers for all of that. And so this is really for indy artists who want clarity and that want help in building momentum and building real sustainable fan base. Because that's the solution. I tell everybody, for any problem, any artist that's going, hey, I need a record label or I need bigger shows or I need a booking agent, I need festivals, I need more followers, I need more streams, I need more views at the foundation, the panacea to all of that. The solution is more fans. And that's really what we focus on as a team, and how to build that and how to connect and create those fans and find them and then nurture them into super fans. So that's who, you know, our advice is for. If you want, like, a shortcut ahead and you want to, you know, just get a million streams and a million views overnight, it's. That's not real, you know, so we don't really focus on that. We focus on really building, like Sean said earlier, grassroots, foundational fan base that's going to become your army, that's going to allow you to become viral. A lot of these artists that you've seen viral sensation overnight, we're not an overnight success. Realistically. They've been in the game for anywhere from, you know, five to 10 years that have built that fan base, that actually pushed that awesome, great piece of content viral because there was a foundation there. Do it.
