Build Your Fanbase Beyond Social Media #shorts
In this short talk, the speaker explains that social media should be treated as a vehicle for finding and aggregating fans rather than the final destination. The key strategy is to move fans from public platforms into owned channels—collecting their email and phone numbers—to build a direct community. The speaker describes how a need to automate direct‑message (DM) interactions led to the creation of Fanvoy, a system that uses conditional DM sequences (if a fan says X, respond with Y) to guide fans toward specific actions: discovering where the artist streams, streaming the music, providing contact information, and following on platforms like YouTube and Spotify. Once a relationship is established, fans are more likely to comply with these calls‑to‑action, enabling sustained engagement beyond the social‑media platform.
