Mark RobergeFounder, Artist Strategy, Make Our Music · Your A&R. Without the Gatekeepers.

Don't Lose Your Followers: Own Your Audience #shorts

3 Mar 2026 · 0 min

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0:23

In this short monologue, the speaker advises creators to gather their followers' personal contact details—name, phone number, email, location, and preferred streaming platform—so they can maintain direct communication if social media platforms become unavailable. The speaker emphasizes that followers on platforms like Facebook, Instagram, and TikTok are owned by those platforms, not the creators, and can be taken away when the platforms change or go down, underscoring the importance of owning one's audience.

get their name, their phone number, email, location, and preferred streaming platform so we can contact them directly. You know, what if social media is down, right? We've seen TikTok. Yeah, a little cliff note into this: don't forget, all your followers on Facebook, all your followers on Instagram, TikTok, whatever— those are not yours. Those are Facebook's, those are TikTok's, and they take them with, uh, them when they go. You don't own