Mark RobergeFounder, Artist Strategy, Make Our Music · Your A&R. Without the Gatekeepers.

Guerrilla Marketing: How We Handed Out 10,000 Flyers #shorts

12 Feb 2026 · 1 min

Watch on YouTube

0:32

In this YouTube short, the speaker recounts a guerrilla marketing campaign they executed for a band. They printed 10,000 flyers at a Kinko's store, packed them into backpacks, and personally handed them out at every major concert in Boston and Worcester. Despite initial resistance from others, the effort resulted in massive flyer litter across venues, and the speaker claims the tactic was highly effective in promoting the band.

Chapters

We were everywhere, too. Every. Every show that came to town, that would play in Boston or Worcester, like, big shows, any band that came to town, our job like this was like, a little point of contention because after a while, no one wanted to do it. But our job was to go to Kinko's, make 10,000 flyers, put them in the backpack, and go hand every one of those out at every show. And we did. People were like, Jesus Christ. Already guerrilla marketed like that, like. And it worked. It actually worked. That's why littered everywhere with just flyers, thousands and thousands of them.