Mark RobergeFounder, Artist Strategy, Make Our Music · Your A&R. Without the Gatekeepers.

Music Career Growth: The Essential Mindset Shift for Success #shorts

14 Apr 2026 · 1 min

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In this short interview, a musician (Speaker A) reflects on a past period when they focused solely on creating music and ignored the business side, noting that their singer handled business matters. Mark Roberge emphasizes that without a mindset shift to recognize the need for business and marketing responsibilities, even the best song will never reach an audience. He stresses the importance of having someone in the band manage the business side and of developing a systematic process to promote music. Speaker C adds that establishing a repeatable system for these steps is essential for consistent success.

Admittedly, that was definitely me back in the day when, right before my band was gonna pop, I was only living in music world. And honestly, luckily, my singer only lived in business world, so we were very lucky. But that's everything you just said, that was me. Like, I had no brain outside of the music.
Yeah. And if you don't have the mindset shift to even understand that you need to have that— I didn't— or know that you need to have someone in your band or someone that you need to have, you know, I did know that.
Yeah.
Well, so that, that helps ultimately. But understanding that is like a big piece because, you know, you can make the greatest— I tell everybody this all the time— you can make the greatest song in the world, but if no one hears it and you didn't do any of the things that help get it out there to the world and then ensure the world hears it, then no, it doesn't exist ultimately.
Right.
So having, you know, the mindset shift to go, listen, you know, I got— I can write these songs, but now I got to figure out a way to now do the next steps in order to get out there is a big piece.
Yeah. And having a system in place that you know that I need to follow these steps every time.