Mark RobergeFounder, Artist Strategy, Make Our Music · Your A&R. Without the Gatekeepers.

NYC's Top Video Director's Wild Cash Burning Story! #shorts

10 Mar 2026 · 0 min

Watch on YouTube

0:27

In this short, the speaker recounts an anecdote about a once‑famous New York video director who was known as the go‑to director and also had a musical background. The director was facing a problem with one of his films that required him to "burn some cash"—a phrase suggesting he needed to spend money quickly, perhaps to meet a budget or contractual obligation. To do so, he showed up at the speaker’s workplace, which was a Jordan’s Furniture store, seeking a place to expend the cash. The speaker provides limited details, emphasizing the unexpected nature of the encounter and the director’s high profile in the NYC video scene.

all these people. He was like the go-to, uh, like video director in, in New York at one point. And like, so he was musical too. And he's like, uh, I remember he came into, you know, he was going through with, uh, you know, I don't know how much details I can get into it, but he was going through a thing with one of his films and he needed to burn some cash. So he came, uh, uh, uh, to my work. I was working at Jordan's Furniture at the time.