Mark RobergeFounder, Artist Strategy, Make Our Music · Your A&R. Without the Gatekeepers.

Own Your Audience: The Magic Button #shorts

3 Mar 2026 · 0 min

Watch on YouTube

0:14

In this brief YouTube short, the speakers argue that using Linktree‑style aggregators (which route viewers to external services like Spotify, YouTube, or Instagram) keeps the audience on third‑party platforms rather than the creator’s own space. They propose a "magic button" that sends users directly to the creator’s own platform, emphasizing that owning the audience—having direct control over where followers land—is crucial for creators.

I even say the same thing when they give you a Linktree. I'm like, well, it's sending you Spotify, not your platform. Sending you YouTube, not your platform. Sending them to Instagram, not your platform. If there was a button that sent them to your platform, it would be magic, right? Yeah, yeah, we have the button. That is the button.
And so let you go back, like, there's nothing more important than owning that audience, you know.