Mark Roberge says uploading to Spotify isn't distribution. Real distribution starts before release by collecting fan emails, continues on launch day with coordinated promotion, and keeps going with re-engagement and playlist pushes to turn streams into loyal fans.
Most artists think distribution is just uploading a song to Spotify and Apple Music and then calling it a day. But that's not distribution, that's just ensuring your music is available on those platforms. Real distribution is integrated. Before your release, it should be capturing emails and phone numbers so you're able to build anticipation instead of disappearing until launch day. On release day, everything needs to work together. Your music goes live, your website gets updated, emails go out, texts are sent, and your fans know exactly where to listen. Then it keeps working. It helps you re-engage your listeners, announce playlists, promote new content, and turn casual streams into real fans. Distribution shouldn't just get your music online, it should help you grow an audience. Because getting your song everywhere is easy, but building a fan base is what actually matters. And this is why we built Fanflowey and Distroflowey. So if you want to learn more, hit us in the DMs.
