A band's radio momentum collapsed when their champion program director was forced out, a Mississippi station flipped formats after playing their single "Roller Coaster," and Universal Records dropped its entire rock roster. Bad timing kept derailing them as active rock itself was dying.
We were like, are you fucking kidding me? Like, it was just like. We've had multiple of these moments where, like, the universe is like, testing you and going, yeah, how bad do you want it? Let's see, you know. And so that was like one of the first ones. It was like, pretty monumental where it was a big letdown. Program director, call us, he's like, sorry, guys, got sold. There's nothing I can do. You know, I think he even got. He got fired. I believe I got. He got forced to step down. And it was like one of those moments. And then, you know, then we got another one of those moments down the road. We ended up releasing Roller Coaster and a station out of Tupelo, Mississippi, picked it up and he's playing the shit out of it. And on the way to south by Southwest, what I think it was actually on the way back, you know, we got invited south by Southwest by High Times because we won a High Times Awards, Come home. And I think it was like a few weeks later, maybe not even a month total, that station gets sold and changed and converted into classic rock. It was like everything was just going down. Like, active rock was like, dying in that moment. Like, we were being courted by Universal Records Republic. They were keeping an eye on us. They loved everything we were doing. And then all of a sudden, like, they just fired. Basically their whole staff had just kept, like, Godsmack and cut all the rest of their. Their rock acts and like, move towards, like, focus on. On pop and alternative. But it was like. It was just. It was just bad timing for us. It was like, literally we were at the tail end of like, the active rock, like, like Smash.
