A music executive describes a 360 deal from the 1990s that gave artists co-ownership of masters, a favorable revenue split, and creative control. He credits Gary Gersh and John Silva with pioneering this artist-friendly model that became the template for modern deals.
We had a few that were really interest, you know, interesting, you know, proposals. And then the first one we got that was like, wow, this looks like a good package for us was Gary Gersh and John Silva, which came to see me, and then that became Grand Royal. So they kind of morphed into Grand Royal. And it was just really, you know, we had a good amount of, like, the, like, the split was really good, and the creative ability was good. So it was like a co. You know, it was like we co owned the masters. We. We split everything. So it was like, to us, it was like a super attractive deal. It just, you know, it was a. It was a fair deal for an artist, I thought it was. So we just said it was the beginning of the 360.
