Mark Roberge says most artists post backwards, jumping straight to asking for streams and ticket sales. Build a funnel instead: 10 discovery posts to grab attention, 2 consideration posts to build trust, then 1 conversion post. Skip the trust part and your asks fall flat.
Most artists are creating content in the wrong order. They're posting every day, chasing the algorithm, but they're building the funnel backwards. Every artist needs 3 types of content: discovery content that gets attention, consideration content that builds trust, and conversion content that drives action. Here's where most artists go wrong. They either post nothing but discovery content, or they jump straight to asking people to stream a song, buy tickets, or purchase merch before they've even built any connection at all. The funnel has to happen in order. First, earn their attention, then build trust, then ask for an action. A simple rule: for every 10 discovery posts, create 2 consideration posts and 1 conversion post. That's how you turn views into fans and fans into customers. If you want help building a content funnel that actually grows your fan base, send us a DM and we'll schedule a strategy call to map it out with you.
