Controversy keeps people watching longer than agreement does. Howard Stern's haters listened more than his fans, and artists like Kanye West and Beyoncé split audiences in ways that generate sustained attention. Polarizing content wins.
Engagement thrives on controversy. Diverse opinions fuel discussions.
Where you got half. Half of them going, oh, my God, I love this. And the other half going, this is trash, right? And so, like, that creates that. But if you look at every major artist, like, look at, like, Kanye, Beyonce, look at Metallica.
Falling in reverse.
Falling in reverse. Half love them, half hate them. But there's such a war happening with inside of that that it creates engagement. And, like, people actually give a fuck on both sides, right? So if you're not creating any type of conversation, if you're not creating haters and you're actually not doing enough, like, is what I've always.
Said. Back in the day. Back in the day, there was a study about Howard Stern when he was on top of the world, and they said that, like, I'll misquote it a little bit, but you get the understanding that most of his fans would listen for, like, 20, 20 minutes a day. The people who hated him would listen for three hours. And.
