An entrepreneur argues that clichés like "think outside the box" miss the point. What matters is actually experimenting with different marketing and PR tactics, asking questions, and trying new ideas. Most won't work, but there's no downside to trying as long as you stay legal.
Sometimes you need to be unconventional. And I'm not saying illegal. I'm just saying that sometimes you need— and I hate analogies or clichés that are like, think outside the box. And then you think about this poster that was on the wall in the 1990s. But you really do have to think beyond your everyday work and you have to try things new. Not every marketing ploy or like PR thing is going to work out for you, but try different things and see what works out. But there's no harm in asking. There's no harm in trying unless it's illegal, and I don't suggest that.
