AI systems fabricate citations and references when asked to support research, making them unreliable without human verification. The speaker uses AI only as a drafting tool for blog posts and campaigns, always vetting the final output themselves. Removing human judgment from AI workflows risks spreading misinformation.
AI lies. It is a liar. And, you know, I've seen it myself many times. I'll be researching something for a white paper and I'll ask it to reference and it will just make up references and says on the fly. So don't believe it all the time because it lies. I've seen many people who were just entirely reliant on AI for producing their content. And I want to make it clear that Myself personally, and then us as a company, we use AI as a support tool to help us deliver the end product. But the end product is a human product, whether that's a blog post or a social media post or a lead generation campaign or whatever it is. The end product is human, but the support behind that is AI. And I think that it's very easy to take that human element away and just say, oh, well, I'll just let AI deal with all of this. Workflow tools that are entirely AI-driven. But I just think that that is so dangerous because it doesn't have all Yeah, I think that's a really good point.
