Marc Haine talks to a hardware store owner who fought back against Amazon by launching a free local delivery service that helps customers load items and treats them as people, not transactions.
Amazon is killing my business. I have lost so much business to them. It's not right. Help! The challenge with Amazon is that they're convenient. And that's what people are buying. What Amazon doesn't have is they don't have human interaction. They don't have advice. They don't have the ability to build human relationships. I had this discussion with a hardware store owner. And one of the things that they decided to do was they decided to start their own delivery business locally with Whoever bought stuff from the hardware store, they decided they were going to do free delivery. Now, it's a relatively small community where I live. But what a difference that makes. That it's not just a faceless person dumping goods onto your porch. They're actually helping you load in your stuff, your purchases. They're coming to the door. They're treating you as if you're a human being.
