Marc Haine explains how organizations kill innovation by punishing mistakes and shooting down ideas. When people see ideas rejected harshly, they stop proposing them. The culture you create either invites risk or shuts it down.
The mistakes that you don't allow in an organization quite often send a very strong cultural message about what's acceptable around here and what's not.
What the penalties are, right? I mean, that's the other part of it is if somebody comes up with an idea and gets shot down. And the penalty of getting shot down and how it happens again is when is the next time this person will ever bring you an idea?
Or anyone else that happened to witness that.
