Marc Haine explains how to avoid overwhelming your audience with information. He uses Jeffrey Gitomer's approach as an example: make your message about what the audience needs, not what you want to tell them.
How do I avoid a data dump? Or as my good buddy, we've been friends for a long time, really since 1995, the first time we met, and that's Jeffrey Gitomer. And I'm sure many folks are familiar with Jeffrey. Jeffrey's actually a dear friend. So on a regular basis, we might not talk, but we will text one another. My birthday in February, his birthday in February. So we just did that recently. And Jeffrey says you need to avoid doing throwing up. That's right. When you are showing up. And most people do that. They do data dumps and they make it about themselves and nobody is interested. That's actually a business blunder. It's a financial faux pas. If I can be more direct, it's just plain stupid. So, you need to focus on how you make it about others versus about yourself.
