Big Tip for Founders and CEOs #marketingstrategy #recruitment #employeeretention #businesssuccess

18 Oct 2024 · 1 min

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In this brief interview segment, Marc Haine asks what leaders should do to tap into the resources around them. Speaker B explains that founders often struggle to see the value others can bring and may be reluctant to relinquish control. The advice is to actively involve the leadership team, board members, and key investors—people who understand the business—in shaping the company’s vision narrative and defining strategic priorities. Speaker B also highlights a common blind spot: business owners and even hired CEOs lack objectivity about their own company, tending to believe their own approach is the best. By seeking external perspectives, leaders can overcome this bias and make more informed, balanced decisions.

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What do leaders need to do to tap into the resources that they have around them?
That's a great question. And you're right, when we are founders of a business, it's really hard sometimes to see the value that others can bring to the business. And sometimes it's hard to let go of the reins a little bit. But I would say if you have a leadership team or you have a board or even key investors or people around you who understand your business, You should absolutely get their perspective in building that vision narrative and then in building the strategic priorities that come out of it. I will say, as a business owner, this is true for me, but I've counseled many on the fact that we can't be objective about our own business. No. And we can't always be objective, even if we're the hired CEO of the business, right? Because what are we going to always think? Our way is the best way.