Marc Haine explains that your brand is how your community, employees, prospects, and customers perceive you. Whether you shape it intentionally or not, you're being branded. Take control by defining your value proposition and making it consistent across everything you do.
Well, when you understand that a brand is just a perception and you've been getting perceived by the community, by your employees, by your prospects, your customers this whole time, as soon as you opened your doors up to run a business and you're not in control of it, then they're branding you instead of you branding them. So you're being branded any either way, right? Whether you're focused on the intention of it or not. So, why not be in control of it is the point. And branding is not expensive. You might have to pay some time, right, to really focus. But if you're not— if you're in business and you haven't spent time and effort identifying, defining, and aligning to your value position, then you're really missing a big opportunity to create consistent, distinctive competitive advantage. And your employees probably come and go. Yeah.
