Commitment isn't a fixed identity but a moving target. Once you nail one goal, you redefine it. Apple achieved the iPod's 1,000-song promise, then committed to turning it into a phone. The best leaders stay dedicated to excellence itself, not to any single form it takes.
This is what I'm committed to. And that becomes his true north, as opposed to the identity that's really fixed, because you can stand for one thing today, and once it's fulfilled, you create a new stand that becomes this platform for people to join you. So I stand for this listening device with 1,000 songs. iPod done. Okay. Now I'm standing for that iPod being a cell phone. How do we do that, Steve? Well, that's what we're standing for. And I'm committed that, you know, we have the best. You get what I'm saying?
