Steve Knapp argues that customers buy based on how you make them feel, not brand power alone. Emotional connection and understanding their problem matters more than marketing tactics. People choose who solves their problem, and that choice is driven by feeling understood.
So one of the behaviors we also see businesses falling in is they revert back to saying the brand will do it. The power of the company will pull the asset or pull the relationship in. They're not valuing the asset, and the asset is the human and the emotion the human can create with another human. And I think this is something that really needs to be focused in on because the reason I will buy from you It's because of how you made me feel, because you understood my problem. You understood how you could help me. And I think that for your, for your space, how you help people and why they do it would be one of the drivers versus we've always known you, we'll always do it. That, that's kind of gone. Yeah.
