True differentiation comes from helping others achieve a better future. When you create distinction, you become memorable, and through memorable distinction you become meaningful. The speaker references colleague Scott McCain's work on distinction as the path to lasting impact.
If you do that for someone, then what they want you to do next, Marc, is help them attain a more favorable future. And if you can improve their condition and help them attain a more favorable future, guess what? You do the exact same thing for whom? You do it for them. And one of your key taglines is Dare to Be the Exception. So, if you do that for others, guess what? You just created— Opportunity. The exception. You created differentiation, or my buddy of many decades, Scott McCain, focuses on distinction. When you create distinction, then you are memorable. And another important M word, you just became meaningful.
