Marc Haine warns that without defining your brand, others will do it for you. Jeff Bezos said a brand is what people say about you when you're not in the room. The key is controlling the language and stories your stakeholders tell.
We started working together. One of the very first things you told me was that if I didn't define my brand, other people would. And really, having other people talk about me and I have no control over what they're saying actually scared me. And how do I keep my business moving forward if I'm not in control of the messaging that I'm putting through?
I love using this quote by Jeff Bezos where he says, your brand is what people say about you when you're not in the room. And so, what I love about this quote quote is that your brand begins when you're no longer there. So, when you're not there explaining stuff about your business, what are people saying? What's left behind? What's that experience that they're going to share? That is your brand. Your logo and website are not your brand. But what people are gonna go share about you, that is what's remained. And have you taken the time to put the right words in their mouth?
