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In this brief monologue, Marc Haine shares observations from visiting struggling businesses where owners focus on negative metrics like losing customers. He notes that when he asks them to recount how they started and what excited them initially, their demeanor changes—eyes light up and passion resurfaces. Haine uses this insight to advise entrepreneurs and managers who feel disengaged or have lost their mojo: deliberately revisit the original reasons and excitement that sparked the venture or role, as this recollection can reignite motivation and provide a fresh seed for moving forward.

Chapters

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