Immigrants often start businesses out of necessity when their credentials aren't recognized. But survival mode doesn't guarantee long-term success. Real profit comes when entrepreneurs shift from just getting by to creating genuine value for customers.
Chapters
In the literature, they talk about it as necessity entrepreneurship because you have to become an entrepreneur because you have no other choice. You don't— your diploma is not recognized. You don't have the same opportunities provided to, you know, to others. However, again, they are— when they are building that business and of course providing for your family, this was also our motivation, by the way, when we started our own business. Yeah. We wanted a better life for ourselves. But then how will that business stay, you know, in action? How will that business become a player? How will the profit come? So I'm not saying you can't focus on profitability, but profitability can only come to you if you start thinking of value, of impact, of others. Right.