A leader argues that entrepreneurship demands a kind of productive insanity. Instead of selling bread, sell baking kits. Open the closed door, greet people, take visible action that challenges the default.
Leaders, be the crazy one who opens the door. I think it's a fundamental desire to beg to differ. And I think this is something that a lot of entrepreneurs by definition, they are, you know, as Apple will call them, you know, the crazy few where there's some level of insanity that we have to have in order for us to counteract what the default setting around us is. If everybody else says, shut the door, we will be the crazy ones that say, you know what? I'm actually going to go open the door. And I'm going to sit outside my store and smile at people passing by. As a first step and to your point, if I can get this amazing idea to start instead of selling bread to sell baking kits, amazing. So, sometimes you need to open yourself up to the possibility that, oh my goodness, an idea is going to come that's going to change the day.
