Undercharging clients costs you three ways: resentment, lower self-esteem, and worse work. One creator revised a project every three days for four years. Low prices attract clients who expect cheap work, tank your reputation, and trap you in endless cycles.
All the while you're like, one, I'm resentful of my clients, so I'm not gonna do the best job that I could possibly do. Two, I'm kicking myself, so I'm actually wearing down my self-esteem. And three, you're one, setting a precedence for, I guess, three and four, you're setting a precedence for future clients, but you're also creating, as I said, a product that's not great. And word of mouth? It's gonna get out there. Like, you know what? Yeah, I mean, I guess they were cheap, but so was their work. So you're creating a very dangerous situation. And again, learned this the hard way, you know, like, oh yeah, are you gonna— you'll include revisions in that, right? Absolutely. We're gonna get it to, to your happiness level or whatever. And, you know, 4 years later, you're like, oh my God, I've been revising this every 3 days for, for 4 years. I mean, are you happy yet?
