Marc Haine applies theatre production principles to business operations, arguing that companies should focus on their audience (guests) with the same intensity a live performance demands. His framework helps organizations align employee needs, customer expectations, and business goals to deliver consistent service.
Lights! Camera! Action! is a really unique framework. It was developed while I was on stage. Lights! Camera! Action! basically tears apart business operations through the lens of live theater. What it does is seeds the idea that when you put on a show in theater, you're doing everything for the benefit of your guests. Imagine for a second if every organization, every business put that much energy into serving their guests every single day. Lights! Camera! Action! is a framework that allows me to work with organizations whether it's through training sessions or through doing breakout sessions. I work with organizations to help them define their needs within their organizations, the needs of the employees, the needs of their stakeholders, and help define a strategic plan that helps work them forward so So that they have more consistent level of service to their customers and to their internal customers, which of course are their team members.
