Marilyn August explains how to get your LinkedIn posts seen. Comments need at least five words to count as real engagement. Microsoft owns LinkedIn, so the algorithm reflects their business priorities.
No, don't post for the sake of posting. And to your point, the way that I understand it is if you want engagement, you have to engage. And I think the rule of thumb is that you have to have at least 5 words in a response. So you can't go, hey, that's great. And LinkedIn won't consider that engagement.
Yes. And LinkedIn has an algorithm that it uses now. If we look at this from LinkedIn's point of view, which is really Microsoft's point of view because When they bought— when Microsoft bought LinkedIn, everything— well, it's still changing. It will change. That's Microsoft.
Yeah.
But there's an ad— they want the ad dollars. So if you want your posts higher up in the feed, they want to know that your post is being engaged with. In order for you to get that engagement, it's like the law of attraction. You gotta be that which you want. So in order to have your posts moved up in the feed and exposed to more people, You're going to need to engage with other people.
