Marjo Hellman argues that purpose-driven businesses need crystal-clear values and a defined why. Companies with strong values attract top talent because employees want to work somewhere their beliefs align with the organization's mission.
If you want to be a conscious business, then the values are extra important because the values are at the core of your existence. What kind of a world do we believe in? What kind of humanity do we believe in? What do we want to accomplish in the world? What kind of world are we— do we want to leave behind or build through this company? So values are very, very important. It goes Well, with the purpose, we talk about company purpose a lot, company mission, company purpose, your why. That has to be crystal clear. And also company values, because that also is so important. Many companies are now fighting over people. You know, we need talent. Yes. Many companies around the world need more talent. So how do you get the most talented people to work for you? Well, they want to buy the values that they believe in.
