Marc Haine describes how a restaurant's disrespectful treatment of a customer sparked a viral review that led to a coordinated boycott. Within six months, the sustained backlash and customer loss forced the restaurant to close permanently.
You see, going through a review like that not only showed the world their value, but they picked on a marginalized member of the community. And I have to say, once it became public, people were sharing it all over. Their next responses came from people all through the community because then the community chimed in. And the community said things like, I have never stepped a foot into your place. I was hoping to try it at some point, but now based on your feedback with that client, I am never stepping foot in your place ever, period. Within 6 months, they were closed.
