Self-awareness is the foundation for effective action. The speaker breaks down four levels of awareness you cycle through before a breakthrough, then recommends picking one behavioral tool from over one hundred available, mastering it through practice, and using it to grow your business.
You cannot beware of something until you're first made aware. And I like that because that's exactly true. As in, we need to have awareness. Increased self-awareness helps us. When I started discerning this in my military career, I just saw that there were 4 different levels. There's one that we always go through, the environment situation. We get a chance to apply it. It doesn't work. We tend to go back down to environment and go back to situation. It doesn't work. We go back and we keep looping and looping. But until you've actually discovered yourself, like taking an audit and identifying because I think the last count, there are over 100 of these behavioral tools out there, Marc. They're all designed for specific applications. There's nothing wrong with those models. I would advocate pick one and master it. Put in the hours and use that as a frame of reference to help build your and grow your business so that you can recruit the right people.
