Marc Haine argues that businesses sabotage themselves by treating social media as an afterthought. Platforms are too competitive to wing it. You need real strategy to stand out and turn followers into customers.
But is it my imagination or does it feel like for a lot of businesses, a lot of people that social media strategies are more of an afterthought? Like it's not really part of people's marketing plan to any great extent.
Yes, I think for a lot of businesses and a lot of people, it is an afterthought. Or they just are like, well, if I just post anything online, the people will come. Or they will see my product and buy it. And again, that's not how it works. Social media is an incredibly competitive platform now on all platforms. And so you have to think about ways on how you're going to stand out, but also how are you going to build that deeper connection with your followers and community so that you become the person that they want to support and they want to buy their products from, or they want to hire you for your services.
