Marc Haine explains how service businesses should identify the one deep problem they solve for clients, then articulate their unique solution. Spreading effort across multiple problems dilutes your positioning. Pick one high-impact issue and own it.
The number one question is, what is the million-dollar problem that you solve? It seems like an easy question but you got to think about it. What is the million-dollar problem that you solve? So, your ideal clients will come to you with an issue, with something they're struggling with. And it's a deep one. It's not just on the surface level but it's a deep one. So, what is it that that problem is? that you're solving? You got to get super clear on what that is because if you're not clear on that and if there are 5 of them, then you're not focused enough. You got to pick one, right? And we talked about this at the beginning of the show where you pick 1 versus 10, right? So, you don't go this way. You go this way. You go deep. So, you pick that one problem that you're solving and it means a lot to your audience. The second step is how is it that you're solving that problem in a unique way?
