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In this brief interview segment, Marc Haine asks about the most common errors family-owned businesses commit when planning succession. The guest identifies two primary pitfalls: first, the failure to seek external assistance—many owners rely solely on their own experience and avoid professional guidance. Second, owners typically overestimate the value of their company because the business is closely tied to their personal involvement; when an independent valuation is performed, they are often surprised to learn the actual market value is lower than expected. The discussion highlights how these misconceptions can derail effective succession planning and underscores the need for objective assessments and external expertise.

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