The Fascinating Story Behind the Michelin Guide's Rise to Fame

I love this story. It was the late 1800s. 2 brothers started this guide called the Michelin Guide in France. And basically, it was a printed guide to give you great places to visit and to eat in the countryside. And they gave it out for free for about 20 years until one day, one of them saw that a mechanic shop was using a stack of them to prop up a bench. And from that day forward, he said, no, we're charging for this guide. Today, it represents the guide where 1, 2, or 3 Michelin stars, rating of the finest restaurants in the world, definitely sought after in our home province of Alberta. I don't believe there's a single one. They're mostly located in Vancouver and Toronto, and at the core of all this, who would produce something that's going to get you into restaurants and experiences in that