Marc Haine explains how social media platforms decide what goes viral. Platforms prioritize keeping users engaged, so they show content that serves audience experience over advertiser posts or personal updates.
If you think of the very popular channels of connecting with audience, obviously, social media is at the top there. And at the core of it, all those platforms care about outside of generating revenue off of their advertising is their audience. They want their audience to enjoy the experience of the platform. And if they showed you everything that us marketers wanted you to see, or even Aunt Martha and her 72 cat photos, you know, it, it would be an experience that people wouldn't come back to. They wouldn't enjoy the experience. So they're, they're very mindful of what gets shown on the platform. We
