Transforming Organizational Culture to Engage with Young Generations
In a brief interview, Marc Haine asks the speaker for concrete examples of organizations that have successfully shifted their culture to better engage younger generations. The speaker cites the American Osteopathic Association (AOA) as a favorite case. Facing a demographic mismatch—an aging association despite a younger professional field—the AOA appointed a new CEO who immediately instituted a policy requiring that at least 30% of participants at every decision‑making table be practitioners within their first five years of practice. This structural change quickly altered the organization’s culture, bringing youthful perspectives into governance and demonstrating a tangible method for engaging younger members.
Questions this video answers
One of my favorite ones is an association example. It's the American Osteopathic Association. They realized their profession was getting younger while the association was getting older. The new CEO mandated that at least 30% of decision‑making tables include people within their first five years of practice, which immediately changed the culture.
