Treat Your Business Like Showtime Amazing Customer Service

13 Mar 2026 · 1 min

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0:30

In this brief motivational segment, Marc Haine proposes that businesses should treat every customer interaction as if it were a live performance—"showtime." He argues that if companies devoted the same time, attention, and focus to serving customers as they do to producing theatrical shows, the result would be "amazing businesses." He invites listeners to imagine how this mindset would transform daily actions such as opening doors, answering phones, and handling any customer contact, suggesting that adopting a showtime mentality could fundamentally improve service quality and business outcomes.

And I thought to myself, if businesses put that much time, attention, and focus into their businesses we did to put on 6 shows, we would have amazing businesses. Amazing businesses. What does it look like to think about this idea that every time we open our doors to our customers, every time we pick up a phone to a customer, every time the phone rings from a customer, every single time a customer interacts with us, we think to ourselves, it's showtime. How would it change what we do and how we do it? It's showtime.