Adrian Davis talks with a leader at WBM whose VP Brett and owners built a people-first culture so strong that cash-flow problems kept them up at night, worried about layoffs. Real care for customers and employees matters more than polished sales talk.
He said, I don't have the words. I don't have the vocabulary to talk to CEOs. And I had to reassure him, say, Jeff, this is not about vocabulary. It's not about words. It's about having a genuine interest and care for your customers. And they're the ones who are going to do the talking. You just need to show up genuinely curious. His VP, Brett— and I gotta say, just as an aside, WBM has just a beautiful culture. These 2 folks that bought the company, they genuinely love people. They care about their people. That's why it was so stressful for them to be thinking about letting people go if they couldn't get their cash flow right. But I've been working with them for 10 years, and I continue to be impressed with how they care for their people. And Brett basically coached Jeff through this.
