Marc Haine and a co-speaker argue that looking outside your industry for customer experience ideas beats copying competitors. They suggest attending Chamber of Commerce meetings, listening to podcasts with external experts, and shadowing colleagues to find fresh approaches worth stealing.
I think also, and right back to one of the very first points we made, is not looking outside of your business and outside of your industry. Even when we do look outside of our business, we tend to look at our competitors. You know, we tend to benchmark against what other people in our industry or sector are doing. And again, that's such a blocker for you because actually there is amazing customer experience happening all over the world in all kinds of different industries. that we can learn from. We don't just have to stick within our little ballpark. So, but it comes back to that point of having time and being able to do that because it's not just a, oh, I'll stumble across something exciting and interesting. I'll maybe look into it. You need to actually have the time to look and to learn and develop from that.
But there are so many resources right now to be able to do that. I mean, just attending a Chamber of Commerce meeting Where you have people within your community from different businesses sitting around networking. This would be such a great conversation to have at your table during lunch on customer experience. Or what are some of the hiccups you're seeing in customer experience and so on to open up that bubble. Because the challenge I think is that everybody thinks that their business is highly unique to them and nobody else is suffering the same way.
Yeah, yeah, totally. And podcasts. Like this, you know, where you are listening to different experts who can cast a different light onto something in a way that you haven't looked at it before, or raise a topic which you've not thought about in enough depth, but actually really resonates with you. I think these kinds of conversations are fantastic. Or working with somebody who you just haven't worked with before. And this could be someone within your own organisation that you just haven't spent an afternoon or a day with, but actually see how they work, see how they do things differently, see what questions they're trying to answer. You know, they're just, just Exploring past, as we've said, your own bubble, it's, it's so advantageous.
