Marc Haine and a co-host discuss how aligning personal and company values shapes marketing, recruiting, and culture. They use a 4-day weekend as an example of how this alignment attracts like-minded people and reflects empathetic leadership.
I had people tell me I was crazy for the things that I was doing. But these were things that were so in alignment with me. And then what happens is the universe is listening. And you start to put this in your marketing. You start to put this on your website. You start to put this in your recruiting. And what happens is the universe begins to send you people that are like, you have 4-day-long weekends? Sign me up! They're so happy, right? They love the work and they get that. Win! So, that's really the thing is let it be yours.
Yeah, to your point though, it's not necessarily about the 4-day-long weekend. No, it's just an example. It's about the values that are reflected by the fact that you turned around and said, you know what? I know I need this and I'm sure my staff need this. So, it is the values of being empathetic.
