Marc Haine says companies use recruitment videos to showcase culture and attract candidates, but many fail to deliver on those promises. The disconnect between what videos promise and what employees actually experience undermines the entire strategy.
One of the trends that we're seeing in recruitment now is that people are putting out recruitment videos because now they're marketing to their people and giving people kind of a brand of what they're going to be stepping into as a culture. Mm-hmm. Rather than going down the street for a few bucks more, it's more about, oh, is this company going to deliver what I need personally in order to grow, in order to support my work-life integration or my work-life balance? You know, they're looking at that aspect of it. And so, recruitment videos now are really taking off. But where I think people are falling down is you do the recruitment video, but then are you delivering on the other side of that?
Exactly. Exactly. It's like watching the movie trailer. It looks amazing. Then you go to the movie and you realize all the best parts were in the trailer.
Yeah, exactly.
And you're like, this is not what I signed up for.
And delivering that employee experience is something we have to pay more attention to.
